Heather, the founder of Mind & Co, wanted a range of templates that would make it quick and easy for her to create social media posts.
She wanted to share her ideas and expertise in a way that felt helpful and inviting, rather than marketing and selling.
Crucially, she wanted her posts to look professional but not corporate. They needed to be clear, calming, human and supportive.
Also included as key parts of the brief:
- Stay true to Mind & Co's existing brand guidelines, but introduce a couple of new elements that would give her greater flexibility and creativity in future.
- A strong focus on accessibility and reducing cognitive load
- Designed to work with Heather's natural tone-of-voice. She deals in serious topics and expresses her ideas thoughtfully rather than pithy soundbites. The templates needed to cater to longer text posts, while not feeling overwhelming, cramped or busy.
- Build the templates in Adobe Express and make them as editable as possible so she can create by herself.
"Working with Mike was a great experience from start to finish.
He was able to turn my rambles into a clear, bang-on brief. He not only considered my audience in the designs but also my experience of using them in future – making sure I could create the most impact with the least time and effort.
His communication and collaboration was brilliant, I felt I could trust him to hear and understand my needs whilst also guiding me with his expertise so we could reach the best outcome. It all turned a task I'd been putting off for ages into something FUN.
I can confidently recommend him. Thank you ❤️"
~ Heather Parker, founder of Mind & Co
The solution
I created two carousel templates, a testimonial template and a 'sticker' to create a stronger identity to her weekly 'Three Good Things' post.
Introduced a new headline typeface 'Guyot Headline' to create better distinction between headers and body text.
Designed a new ampersand favicon to accompany her main logo variants.
Added an ampersand watermark to soften the pages.
Mate greater use of Mind & Co's secondary palette to create more freshness and variety across her posts.
